I wanted to do everything right for my kids – I chose the healthiest foods, the safest products, teachable activities – I wanted what every parent wants and I thought I had it all down until I saw this alarming warning:
I tried to heed the warnings – really I did, but my kid had a degree in Car Seat Acrobatics – arched back, kicking, contortions – taking her winter coat off every time we got in the car seat was impossible.
The struggle was real.
One day while struggling I thought – why does the zipper have to be in the middle anyway – and an idea was born.
I took an existing winter coat – cut it up – and the Car Seat War was over for me. I wanted to help other parents end their Car Seat War too. I called coat manufacturers and told them about my idea. Every coat company and had the same answer – Coats are just coats. Car seat safety and coats don’t go together as a product.
They didn’t understand.
They said NO.
I couldn’t manufacture it myself at the time and no one would manufacture it for me so I went back to raising my kids, running a household and a business, finishing my master’s and life moved on.
I would see moms struggling to take the coat off or put the coat on. I would see moms struggling with blankets. I would see moms leave the coat on and tell me they felt bad doing it.
I would see the headlines – a child ejected from car seat and my heart would break.
I knew I had to do it myself – my coat solution is so easy.
Crowdfunding is a way for regular people to present their Really Cool Ideas as projects to other regular people who help bring the Really Cool Ideas to market by funding their projects through pre-ordering. It’s a win-win situation for inventors and buyers. Buyers get Really Cool Stuff long before it hits the market and Inventors have a cost effective way to get their stuff to market.
Kickstarter, one way of crowdfunding, is an All or Nothing way to raise funds.
If the idea is not fully funded the money is refunded to all backers and the project creators have to come up with some other way to get their products into the hands of consumers. 65% of projects fail to get funded.
Buckle Me Baby Coats ran a Kickstarter Campaign in February that was successfully funded!
There’s still time to order your coat for September through our Shop page.
One Less Struggle = Happy Parents